ROI Logic (Direct Revenue + Measurable Uplift)
Primary revenue models that venues can introduce include:
>Pay-to-play access: timed sessions (30/60 min) positioned as a casual leisure service (e.g., $15-25 AUD per session).
>Groups and private bookings: fixed time-block pricing for meetings, team-building and group visits (e.g., $80-150 AUD per hour for 4+ visitors).
>Room and package add-ons: paid upgrades or bundled offers designed to increase booking appeal (e.g., $30-50 AUD per night or event add-on).
Additional value creation typically focuses on:
>Incremental F&B contribution: increased dwell time in activated public areas near bar or café flow.
>Events and programmed moments: scheduled activations that create visibility, demand peaks and marketing content.
Note: All revenue models and uplift figures are estimates based on industry benchmarks and conservative assumptions. Actual financial results may vary significantly and are not guaranteed. We recommend you perform your own detailed financial analysis and seek independent advice before making business decisions.